Formally trained in Adelaide, during the mid ’80s, in the art of Visual Merchandising (VM), Typography, Graphics, Exhibition Design and Colour Theory, my modus operandi is still a combination of practical skills and visual conception.
Before computers dominated the creative industry, I worked as a window dresser for Sportsgirl and Katies then as a fashion and interior design visual merchandiser for Myer in Rundle Mall and Pacific Fair.
Moving back home to Perth from the Gold Coast in 1992. I completed two year’s extensive study in the digital application of graphic design and electronic publishing at TAFE’s art and design college in Subiaco and established gDesign in 1997 as part of a class assignment.
For me design isn’t a job… it’s a lifestyle.
I enjoy the spontaneity of living and working within walking distance of Rokeby Road’s cafés and boutiques in Subiaco and can easily catch an Uber to my clients in the CBD.
Working freelance allows me to take my work anywhere. I’ve sent newspaper ads from the top of my suitcase in Singapore’s cruise ship terminal, had chickens peck at my nail polished toes – whilst updating artwork in a Balinese printshop and found myself working on a diversity project for Walt Disney in Orlando Florida. The people I meet and experiences I have help make me a more flexible and well-rounded designer.
A typical week, for me, can be anything from creating logos, laying out magazines, designing websites and posting social media content to being the freelance designer you rely on to help out when your studio is swamped and the work is piling up.
Let’s catch up for coffee and chat about how I can help you!