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Formally trained in Adelaide, during the mid ’80s, in the art of Visual Merchandising (VM), Typography, Graphics, Exhibition Design and Colour Theory, my modus operandi is still a combination of practical skills and visual conception.

Before computers dominated the creative industry, I worked as a window dresser for Sportsgirl and Katies then as a fashion and interior design visual merchandiser for Myer in Rundle Mall and Pacific Fair.

Moving back home to Perth from the Gold Coast in 1992. I completed two year’s extensive study in the digital application of graphic design and electronic publishing at TAFE’s art and design college in Subiaco and established gDesign in 1997 as part of a class assignment.

For me design isn’t a job… it’s a lifestyle.


Working remotely allows me to take my work anywhere. I’ve sent newspaper ads from the top of my suitcase in Singapore’s cruise ship terminal, had chickens peck at my nail-polished toes – whilst updating artwork in a Balinese printshop and found myself working on a diversity project for Walt Disney in Orlando Florida. The people I meet from so many diverse regions make me a more flexible and well-rounded designer.

A typical week includes anything from creating logos, laying out magazines, designing websites and posting social media content to being the remote freelance designer you rely on to help out when your studio is swamped.

Let’s catch up for a coffee zoom and chat about how I can help you!